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What Is Digital Printing And What Are The Benefits Of It?

Digital printing is the process of printing digital-based images directly onto a variety of media substrates. There is no need for a printing plate, unlike with offset printing. Digital files such as PDFs or desktop publishing files can be sent directly to the digital printing press to print on paper, photo paper, canvas, fabric, synthetics, cardstock and other substrates. Digital printing shines when lower quantities are needed. Between 20 business cards or 100 flyers. Another benefit of digital printing is it’s variable data capability. When each piece needs a unique code, name or address, digital is the only way to go. Offset printing cannot accommodate this need. Learn more about digital printing options and capabilities.

What is the difference with Offset Printing?

Offset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber “blanket”, and then rolling that image onto a sheet of paper. It’s called offset because the ink is not transferred directly onto the paper. Because offset presses run so efficiently once they are set up, offset printing is the best choice when larger quantities are needed, and provides accurate color reproduction, and crisp, clean professional looking printing.

The advantages of Digital Printing:

  • Setup costs are lower for short runs.
  • Print only the amount you need, when you need it.
  • Lower minimum quantities
  • Inexpensive black and white digital printing
  • Variable data capability such asnames, addresses, codes or numbering can be done easily.
  • Improved technology has made digital quality acceptable for more uses

Atelie A. Demetriades Digital Printing offers a solution for every sign. Car printing capabilities can produce everything from small, short run decals to large format graphics. In fact Atelie A. Demetriades can go as big as you want. Our format digital printing machines can print and laminate virtually any size. So from vehicle, window and floor graphics to banners and artist materials, high quality digital graphics can be used for nearly any application.

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