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Public relations is a strategic communication process for companies, individuals, and organizations use to build relationships with the public that are mutually beneficial. The objective of PR The main objective of public relations is to maintain a positive reputation of the brand image and maintain a strategic relationship with the public, future customers, partners, investors,

Personal selling is person-to-person communication between a seller and a potential customer, with the aim of persuading potential customers to purchase products. It usually occurs face-to-face but it can also take place through telephone conversations, online video conferencing or online text communication. The importance of personal selling is that companies and especially the sellers try

Marketers are already aware that different colours have different psychological impact on consumers. Many times, we have been attracted to a certain product by its colour, in order to make certain buying decision. The impact of these influences are subtle, but effective and worth to implement. • YELLOW Yellow is optimistic and shows youthfulness. It

Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates. It’s incredibly important for any company that operates in a way that demonstrates social responsibility.

What is Consumer Behavior? Consumer behavior is the study to see how individual like customers, groups or companies select, buy, select and use products and/or services to satisfy their needs and wants. It refers to the actions of the consumers in certain markets or the general marketplace and the underlying motives for those actions. Consumers

What is direct marketing? Direct marketing is a type of advertising campaign that seeks to bring an action in a selected group of consumers in response communication actions used a marketer. This communication can take many different forms, such as postal mail, telemarketing, point of sale and one of the most important. is the direct

Determining whether to focus on short-term or long-term marketing can be tough. However, when you’re building your marketing plan, it is important to decide and choose on which benefitsto focus on. Marketers are drawn to short-term marketing tactics because they produce results quickly, justify spend immediately, and potentially lead to a salary bonus for the

Lifesaving Time Management Tips

Time is valuable, time is gold! Are you usually punctual or late? Do you finish things within the time you stipulate? Do you hand in your work on time? Are you able to accomplish what you want to do before deadlines? Are you a good time manager? If not, we are here to provide you

CE marking on Digital Signage

CE marking is part of the European Union’s legislative draft that allows the free distribution of products in the European market. The marking aim is to ensure validity for certain products to be sold, indicating that the products meet the legislation of safety, health and environment protection. Atelie Demetriades Ltd proudly announces the evaluation procedure

When you need a tissue, do you ask for a tissue, or for a Kleenex? When you are ordering a soft drink at a fast food restaurant, do you ask for a cola, or a Coke? For a brand or product to become an eponym is pretty much the pinnacle of brand awareness. Although you

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