Is vehicle wrapping important for your business?
Vehicle or transit wrapping is a very popular design product for businesses. The side view or the top view of vehicles is a great advertising space that can be seen by many people throughout the day. It’s basically a mobile billboard with ad space that business owners only have to pay every once in a while.
Many vehicle wraps are made of large, printed vinyl stickers or full wraps that are applied to the surface of the vehicle. However, designing these car wrappings can be a tricky job. Any designer who decides to undertake a vehicle wrap project should at least be at an intermediate skill level and do their research before they jump into it, because wrap designs are viewed a lot of time all day and night and they need to be carefully put together.
An ideal vehicle wrap design should be kept simple, especially if it’s an ad to advertise your business. Cars or any other type of vehicles may be going with high speeds on the freeway, so you’ll need to make sure that the brand’s message can be read in seconds and people can understand it’s meaning.
Avoid using bright colors on fonts with a bright background. The reason is simple. Bright colors in the day may be hard to read because of the sun rays making it hard to read. Instead you can choose bright fonts color with a warmer background. You can also choose warmer colors that will be easy to read during night and day such us: Barn red, Blue or navy blue, forest green or even brown colors with a light background.
Although wrap designs are a great way to advertise your business via a mobile way, they need to be maintained in order to keep a good image. Warm weather, especially exposure to the sun may damage the wraps and cause them to unstick from the vehicle surface. The existing design or a brand-new design would be a way to go in order to replace the old & destroyed one.
If your employees are driving big vehicles through the city, you should consider wrapping also the roof top of the vehicle. Many businesses don’t take into consideration doing this part, but it can be very beneficial as people can see the top of the vehicle from tall building and take a liking into your business.
Vehicle wrap designs can be a challenge, but it can be one of the most rewarding examples of watching your business ad designs come to life on a big, fast-moving object.