What is Consumer Behavior? Consumer behavior is the study to see how individual like customers, groups or companies select, buy, select and use products and/or services to satisfy their needs and wants. It refers to the actions of the consumers in certain markets or the general marketplace and the underlying motives for those actions. Consumers

What is direct marketing? Direct marketing is a type of advertising campaign that seeks to bring an action in a selected group of consumers in response communication actions used a marketer. This communication can take many different forms, such as postal mail, telemarketing, point of sale and one of the most important. is the direct

Determining whether to focus on short-term or long-term marketing can be tough. However, when you’re building your marketing plan, it is important to decide and choose on which benefitsto focus on. Marketers are drawn to short-term marketing tactics because they produce results quickly, justify spend immediately, and potentially lead to a salary bonus for the

Lifesaving Time Management Tips

Time is valuable, time is gold! Are you usually punctual or late? Do you finish things within the time you stipulate? Do you hand in your work on time? Are you able to accomplish what you want to do before deadlines? Are you a good time manager? If not, we are here to provide you

CE marking on Digital Signage

CE marking is part of the European Union’s legislative draft that allows the free distribution of products in the European market. The marking aim is to ensure validity for certain products to be sold, indicating that the products meet the legislation of safety, health and environment protection. Atelie Demetriades Ltd proudly announces the evaluation procedure

When you need a tissue, do you ask for a tissue, or for a Kleenex? When you are ordering a soft drink at a fast food restaurant, do you ask for a cola, or a Coke? For a brand or product to become an eponym is pretty much the pinnacle of brand awareness. Although you

Different Types of Signage

Signage is created to give a business the “I am here” meaning. But if you’ve ever wondered “What are all the different types of signage?”. As well as “How can signage be used to enhance my business premises, my brand’s recognition and my staff and customer experiences?”. In this blog we will cover you with

You’ve got new product or a service that will be a huge success and make customers come running into your business. But is it really something people want? Or is it just something you think they want? Having solid information about what your customers want to buy, rather than what you want to sell them,

Healthy business relationships are the foundation of any successful business, large or small, especially in service based businesses. As a business owner, you want to think of every client as a potential lifelong customer, who will not only continue to do business with you but invite other people they know to do business with you.

B2B marketing refers to the techniques and best practices used by companies with products and services sold to other businesses. Unlike many B2C marketing efforts, B2B initiatives must consider that a number of executives likely weigh in on a single purchase decision, so campaigns must address multiple audiences within the same enterprise. Additionally, B2B marketing